Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"a7359b9ff153977c18fa689188a1a7d1","s":"9ccaa44347fd43a5"}
Share your thoughts. Click here