Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"0c903ba9a4a55b074a1c933f7a63769a","s":"98519a5471a38346"}
Share your thoughts. Click here