Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"869d373925c34b7f7713766264ebc4e9","s":"24772ad6590a2f07"}
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