Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"c342504bd2a405341891e9ba04f03b64","s":"9824bd673e7a563d"}
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