Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"13a45d25e8d64c5e836f27f87839ce1d","s":"399a0a45ed0e2609"}
Share your thoughts. Click here